E-Commerce Trustmarks in Europe
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Preface
Self-regulation in electronic commerce through the use of Trustmarks has been on the agenda since the late 90's. A number of Trustmarks have been established and Trustmarks and other labels are often seen on the website of businesses. The aim of the report is to provide an overview of Trustmarks in electronic commerce in the European Union, Iceland and Norway in order to inspire discussions on Trustmarks in Europe, including discussions on the possibilities in the establishment of EU-wide Trustmarks in electronic commerce. The report focuses on the substantive issues such as in particular the content of the codes of conduct linked to the various Trustmarks.
This report is made on behalf of European Consumer Centre Denmark (www.consumereurope.dk). The report will be presented at the conference on 'ECommerce Trustmarks in Europe' held in Copenhagen on 10 November 2006. The conference is organised by ECC Denmark. ECC Denmark is a member of the European Consumer Centres Network, which collaborates across borders to help consumers with problems regarding cross-border commerce in the EU. ECC Denmark is financed by the National Consumer Agency of Denmark and the EU Commission. Information obtained after 16 October 2006 has only been included in the final report to a limited extent.
Copenhagen, 30 October 2006
Jan Trzaskowski
Assistant Professor, Ph.D.
Copenhagen Business School
Table of contents
Chapter 1 Executive summary
Chapter 2 Introduction and methodology
Chapter 3 Legislation and requirements concerning Trustmarks
Chapter 4 Trustmarks in the European Union, Iceland, and Norway
Chapter 5 Conclusions
Chapter 6 Appendices
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